Cerebral Shangrila

Tuesday, July 29, 2003

TOP 10 GLOBAL BRANDS

Was Reading this Article in BusinessWeek Magazine about the Top 10 Global Brands . The Top 10 are :

1. Coca-Cola

2. Microsoft

3.IBM

4.GE

5.Intel

6.Nokia

7.Disney

8.Mcdonald's

9.Marlboro

10. Mercedes

Some Interesting observations , 8/10 Brands are American (Except Nokia & Mercedes) . Coca-Cola Still retains its Position as the most visible Brand on the Planet . Was Surprised that Sony did not figure in the List .

Also did a simple "is it really Global?" Test and found out to my utter surprise that In Fact I use in everyday life 6/10 Brands (Microsoft,GE,Intel,IBM,Nokia,Coca-Cola) listed and sparingly other two (McDonald's & Disney) .

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