Cerebral Shangrila

Friday, September 05, 2003

Origination of the word BRAND

It is THE word for the marketing Hunchos.

Here is the interesting Trivia behind the word : In the 16th century, tavern owners and liquor distillers "burned" their name into barrels to differentiate themselves from cheaper substitutes. This move gave birth to this famous five-letter word (BRAND) in business,which plays a vital role in distinguishing one product from the other.

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