Oprah - Pontiac car Bonanza
Is she the modern day Midas ? Whatever Oprah Winfrey touches becomes gold.She holds a sway over talk show viewers across the world. The mere mention of a book in her show guarentees it sales of thousands (Anna Karaneina has suddenly become a best seller again after a favourable mention in her show).
Listen to this story.All 276 people who were part of the audience on the talk show a few days back got a GM Pontiac Car thanks to a surprise marketing campaign by GM(Holy cow!!). Apparently the hits to GM's Pontiac website have increased eight fold since the show. Read the detailed report on CNN Money.
Is she the modern day Midas ? Whatever Oprah Winfrey touches becomes gold.She holds a sway over talk show viewers across the world. The mere mention of a book in her show guarentees it sales of thousands (Anna Karaneina has suddenly become a best seller again after a favourable mention in her show).
Listen to this story.All 276 people who were part of the audience on the talk show a few days back got a GM Pontiac Car thanks to a surprise marketing campaign by GM(Holy cow!!). Apparently the hits to GM's Pontiac website have increased eight fold since the show. Read the detailed report on CNN Money.
posted by Cogito at
Thursday, September 16, 2004
1 Comments:
that is considered one of the best marketing moves to be ever made in history
By
kaatss, at 11:03 PM
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