Is it the best Ad of 20th Century ?
Apple not only makes cool products but everything about the company is " cool" . The TV-Guide has voted this ad (Click on the link to see the ad) for Macintosh as the best ad of the 20th century. The amazing thing is this ad ran just once during the NFL Superbowl of 1984 but has been repeated by talk shows & other TV programs numerous times. Having read George Orwell's " 1984" just now , I am amazed at the creativity of the ad makers. For the uninitiated, here is a brief history about the ad :
In December, 1983, Apple Computers ran its' famous "1984" Macintosh television commercial, on a small unknown station solely to make the commercial eligible for awards during 1984. The commercial cost 1.5 million and only ran once in 1983, but news and talk shows everywhere replayed it, making TV history. The next month, Apple Computer ran the same ad during the NFL Super Bowl, and millions of viewers saw their first glimpse of the Macintosh computer. The commercial was directed by Ridley Scott, and the Orwellian scene depicted the IBM world being destroyed by a new machine, the "Macintosh".
Apple not only makes cool products but everything about the company is " cool" . The TV-Guide has voted this ad (Click on the link to see the ad) for Macintosh as the best ad of the 20th century. The amazing thing is this ad ran just once during the NFL Superbowl of 1984 but has been repeated by talk shows & other TV programs numerous times. Having read George Orwell's " 1984" just now , I am amazed at the creativity of the ad makers. For the uninitiated, here is a brief history about the ad :
In December, 1983, Apple Computers ran its' famous "1984" Macintosh television commercial, on a small unknown station solely to make the commercial eligible for awards during 1984. The commercial cost 1.5 million and only ran once in 1983, but news and talk shows everywhere replayed it, making TV history. The next month, Apple Computer ran the same ad during the NFL Super Bowl, and millions of viewers saw their first glimpse of the Macintosh computer. The commercial was directed by Ridley Scott, and the Orwellian scene depicted the IBM world being destroyed by a new machine, the "Macintosh".
posted by Cogito at
Tuesday, October 12, 2004
2 Comments:
Yeah! I have seen the ad sometime back, and given the context, I guess this is one of the better ads of all time. That reminds me, I guess I should blog about a few ads.
I remember the story of this ad, when the Marketing unit head himself flew down, carryiing the ad cassette with him to the Broadcasting station.
By
R, Venkatachalam, at 1:29 AM
Yeah it is an awesome Ad.
By
Cogito, at 10:26 AM
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