Apple's " Think Different" Ad (Agency : TBWA Chiat/Day )

This is one of my favorite ads (Click on the underlined words to view the Ad). This Ad came at a critical juncture for Apple. Steve Jobs had just returned back to Apple (in 1997) after a 12 year hiatus and the company was in deep trouble and in desperate search for innovative products and creativity . And then came this great Ad (Which was followed by a slew of great products such as iMac,iBook,iPod,iTunes .....).

Apple has always been a rebel in the Computer Industry. And this ad exhorts people to "Think Different" and portrays the difference the rebels (The Geniuses) have made to this world.It features genuises such as Mahatma Gandhi,Albert Einstein,John Lennon,Alfred Hitchcock,Muhammed Ali,Martin Luther King Jr,Pablo Picasso,Richard Branson,Ted Turner,Amelia Earhart.

Here is the complete Text of the Ad " Here's to the crazy ones. The misfits, the rebels, the troublemakers. The round pegs in the square holes, the ones who see things differently. They're not fond of rules and they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things, they push the human race forward. And while some may see them as the crazy ones, we see genius, because the people who are crazy enough to think they can change the world, are the ones who do" .

This ad is an ode to the genius hidden inside everyone of us. Be a Rebel with a cause !

P.S : Twin-Gemini, This the Gandhi "Apple" Ad , I was talking about ..
Carp, Replaced the Ad with a new URL.