Cerebral Shangrila

Wednesday, March 23, 2005

Telecom Italia -- Gandhi Ad

An excellent ad. This Ad (Click on the underlined words) won Europe's prestigious Epica Award ( Europe's premier creative award) recently. It has been directed by the famous Spike Lee (Director of Malcolm X) . The ad features Mahatma Gandhi with the tagline "Imagine the world today if he could have communicated like this".

The ad throws many interesting questions. If Gandhi was alive today, could he have communicated and reached out to more people? Would he have become a Global leader of peace and disarmament ? Could he have touched more lives through Information & Communication technology and made a bigger difference ?

Gandhiji's message & appeal extend beyond geographical boundaries.The Apple,Telecom Italia ads are just a testimony to it .

4 Comments:

  • Whenever I see a 500 Rupee note I'm reminded of Gandhi. Would have been more happy if some Indian telecom company had thought of such an idea

    By Blogger Kaps, at 11:27 PM  

  • Did apple also have a similar ad? I have seen the Telecom Italia's ad, but not the Apple ad. Know if it is online somewhere?

    By Blogger Twin-Gemini, at 12:58 PM  

  • Wow, unbeleivable man. What a creativity. O&M missed it man.

    By Blogger ILA (a) இளா, at 11:11 PM  

  • kaps, Me too.

    Gemini , I shall shortly write a post on that Apple Ad and post the Video too.

    Ila, Yeah . Great Creativity.

    By Blogger Cogito, at 11:56 PM  

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