Cerebral Shangrila

Tuesday, November 28, 2006

Raining hits in Bollywood

2006 has been a great year for Bollywood. With record number of super-hits and semi-hits , this year has brought a lot of cheer for film producers. According to Outlook, " Record number of blockbusters and superhits, with as many as six films registering collections of over Rs 40 crore each, two of them with a gross of over Rs 60 crore. ".

"There haven’t just been more hits but bigger hits with bumper collections—2006 has been a year that boasts three blockbusters (Krrish, Lage Raho and Fanaa) and an assortment of superhits and hits: Rang De Basanti, Phir Hera Pheri, Malamaal Weekly, Kabhi Alvida Na Kehna (KANK), Don, Gangster.... Not that it has been the year of the biggies alone. Even small efforts like Being Cyrus, Khosla Ka Ghosla and Pyaar Ke Side Effects have charmed the viewers, making it a great year for the multiplex movies as well" .

This doesn't just automatically translate to better quality of films . Its tough to analyze quality in art because its very "subjective". Sudhir Mishra hits out at the abysmal quality of today's movies , " The fare on offer in cinema halls around the country includes a lot of films that, though slickly produced, are superficial, unimaginative and even downright stupid. They cannot really be called cinema—they are more like 'lifestyle' ad films or, worse, promos for Bollywood stars. What makes me even sadder is that the people behind these films are highly talented. They are collaborating in an exercise that is designed only to titillate and totally dumb-down the audience."

The diversity of today's films can't be ignored. What Bollywood needs is lot more "creativity & originality".


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