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The Tatas seem to be the saviors of Indian middle class. Close on the heels of the Nano launch, Tatas have unveiled budget apartments from Rs.4 Lakh-7 Lakh , targeting the Indian middle class. The smallest units start from 218 sq.ft and the community would have its own amenities - Garden, post office, schools and hospital.

In a city like Mumbai where land is a premium,this is definitely welcome news. One could argue that the apartments are too small, but not so much by Mumbai standards. With owning a house being one of the most aspirational thing for the middle class, Tatas have hit the right note at the right time.

There is a Fortune , not just at the bottom, but in the middle of the pyramid too.