Cerebral Shangrila

Sunday, May 10, 2009

Tata Home

The Tatas seem to be the saviors of Indian middle class. Close on the heels of the Nano launch, Tatas have unveiled budget apartments from Rs.4 Lakh-7 Lakh , targeting the Indian middle class. The smallest units start from 218 sq.ft and the community would have its own amenities - Garden, post office, schools and hospital.

In a city like Mumbai where land is a premium,this is definitely welcome news. One could argue that the apartments are too small, but not so much by Mumbai standards. With owning a house being one of the most aspirational thing for the middle class, Tatas have hit the right note at the right time.

There is a Fortune , not just at the bottom, but in the middle of the pyramid too.



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